I always see those ads for the comic series on some of the webcomics I visit and never knew it was big enough to actually get a movie made of it. Go figure.
Cookie Goddess Supreme Furry Kitsune of Power! Pouncer of the 12th degree! "Cxularath ftombn gonoragh pv'iornw hqxoxon targh!" Translated: "Sell your soul for a cookie?"
I've seen the character a couple places (Mostly in people's sigs and shit on other forums) and now after seeing the trailer I have to go and check out the comic.