It was an incredibly ballsy move but I applaud director Louis Leterrier and writers Zak Penn / Ed Norton himself. It takes cajones to completely fake out an audience, doubly so to do it in every trailer, interview and other piece of promotional material leading up to a massive summer blockbuster of a film.
"Absolutely NOTHING [will stop me from buying Diablo III]. I will buy it regardless of what they do." - Grawbad, Battle.net forums
"Don't want to sound like a fanboy, but I am with you. I'll buy it for sure, it's just a matter of for how long I will be playing it..." - Silvast, Battle.net forums